TikTok Growth Analysis @inflow

Hey — It’s Max,

@inflow helps people manage ADHD with science-based tools and resources. Their bio—“Science-based app to help you manage your ADHD 🧠. Let’s do this together👇”—shows their mission to support their audience. With 234.6K followers and 9.2M likes, they’re building a strong and engaged community.

We analyzed 533 videos posted from 2022-02-16 to 2025-01-17 to understand their performance. Here’s what we found:

Engagement:

• Average likes: 36.2K

• Average saves: 3.5K

• Average shares: 5.8K

• Average comments: 358

• Average plays: 288.9K

Posting Schedule:

• Videos per day: 1.3

• Videos per week: 9

• Most common post time: 5:28 PM GMT

Videos by Day of the Week:

• Monday: 79 videos

• Tuesday: 106 videos

• Wednesday: 106 videos

• Thursday: 101 videos

• Friday: 95 videos

• Saturday: 22 videos

• Sunday: 24 videos

@inflow posts consistently and connects well with their audience. Their ADHD content is relatable and keeps their followers engaged, helping them grow and make an impact.

Here are some of their top-performing meme videos:

Giving my partner a performance 10 minutes before bed because I have the zommies

• Stats: 13.9K saves, 1.4K comments, 174.7K likes, 3.4M plays, 118.8k shares

• Description: those ADHD nighttime zoomies kicking in HARD 🫣🤸 #ADHD #ADHDBrain #ADHDLife #ADHDAdult #ADHDLifeBeLike #ADHDBrainBeLike #ADHDCommunity #ADHDMeme #ADHDMemes

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Coming out of ADHD burnout ready to overwork myself and start the cycle all over again

• Stats: 10.2K saves, 279 comments, 93.7K likes, 685.7K plays, 24.4k shares

• Description: all 😤 or 😤 nothing 😤 #ADHD #ADHDBrain #ADHDAdult #ADHDLife #ADHDCommunity #adhdprobs #adhdburnout #adhdburnoutmode #adhdburnoutrecovery

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Nobody: ADHDers at 2am about to rearrange their room

• Stats: 15.9K saves, 962 comments, 117.1K likes, 654.7K plays, 19k shares

• Description: Everything has to change RIGHT NOW 😤 #ADHDTraits #ADHDBehavior #ADHDAdult #ADHDAdultDiagnosis #ADHDHumor #ADHDMeme #MichaelScott #MichaelScottEdit #TheOfficeEdit

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ADHDers about to spend $200 on their newest hobby

• Stats: 5.0K saves, 1.6K comments, 61.2K likes, 644.6K plays, 20.2k shares

• Description: This week it’s tie-dye 🌀 #Hyperfocus #Hyperfixation #ADHDHobby #ADHDHyperfixation #ADHDHyperfocus #ADHDAdult #ADHDTrait #ADHDBehavior #ADHDHobbies

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People with ADHD after receiving any amount of criticism

• Stats: 4.0K saves, 158 comments, 34.3K likes, 292.9K plays, 4k shares

• Description: Definitely wont take that personally! 🥲 #lifewithadhd #rsd #rejectionsensitivedysphoria #adhd #adhdprobs #adhdadult #adhdbelike #adhdmeme #adhdmemes

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Finally, we noticed that they duplicated the same template over an 8-month period, which is allowed. They always use the same clips related to their audience, like New Girl and Parks and Recreation. Most of their posts perform below average. It took them 8 months of consistent posting to get their first hit. None of their videos mention the app; instead, they provide value in their posts and sell in their bio. They also use memes in their content, and for every 7 posts, 1 is a meme.

Download the CSV file used for this analysis.

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Talk soon!

- Max

Have any questions? Feel free to reach out—my DMs are open @themaxibarra

P.S. Grab all the templates for your editing software!

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