TikTok Growth Analysis @flotracker
3 min read
Hey — It’s Max,
@flotracker is helping women understand and manage their health with science-backed tools and resources. Their bio—“The world’s most popular female health app 🌍 Building a better future👷♀️”—reflects their mission to empower their audience. With 497.6K followers and 11.1M likes, they have created a strong online community focused on female health.
We analyzed 972 videos posted between 2021-07-14 and 2025-01-24 to gain insights into their growth and engagement. Here’s a snapshot of their performance:
Engagement:
Average likes: 11.6K
Average saves: 733.4
Average shares: 1.2K
Average comments: 98
Average plays: 158.2K
Posting Schedule:
Videos per day: 1.7
Videos per week: 11.6
Most common post time: 03:27:29 PM GMT
Videos by Day of the Week:
Monday: 163 videos
Tuesday: 198 videos
Wednesday: 196 videos
Thursday: 203 videos
Friday: 188 videos
Saturday: 14 videos
Sunday: 10 videos
@flotracker has been consistently posting and engaging with their audience, providing valuable health content that resonates with women worldwide.
Here are some of their top-performing meme videos:
POV: You have period cramps + poops
Stats: saves 156K, comments 11.9K, likes 1.7M, plays 8.2M, shares 256.3K
Description: It do be like that sometimes 🥴 #PeriodCramps #PeriodPoops #PeriodGirlTok #PeriodTok #PeriodSymptoms
Stats: saves 25.3K, comments 5.9K, likes 339K, plays 4.3M, shares 56.7K
Description: We’re all here because we’re late right? 😂 #PeriodGirlTok #LatePeriod #IsMyPeriodNormal #WhereIsMyPeriod #FloApp
Stats: saves 18.2K, comments 603, likes 174.6K, plays 2.1M, shares 21.3K
Description: I be so emotional #PeriodGirlTok #PeriodSymptoms #PeriodExperience #PeriodTok #GirlThings #FloApp
When your period finally shows up after logging a heart in a blue circle
Stats: saves 7.6K, comments 750, likes 174.7K, plays 1.8M, shares 2.8K
Description: A sense of relief 😪 #LatePeriod #FloAppHearts #Contraception #PeriodTracker #Grateful
Stats: saves 1.9K, comments 159, likes 25.9K, plays 1.6M, shares 3.9K
Description: Oops I did it again 🩷 #FloPeriodHearts #FeralGirlSummer #FloAppHeartsMeaning #IsItAnAddiction #OvulationTracking
Finally, we noticed that most of their posts perform below average, and it took them a full year to reach one million views on a single post. However, they stand out by using specific language tailored to their audience, which helps connect with them. Out of every 30 posts, 12 are memes, and they mix this content with street interview formats to keep it fresh. Interestingly, their memes often include screenshots of their app, making “local jokes” that reference their platform. This unique approach builds relatability and reinforces their brand identity.
Download the CSV file used for this analysis.
Talk soon!
- Max
Have any questions? Feel free to reach out—my DMs are open @themaxibarra
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